Hands-on Experience with SBICard AURUM

By | March 28, 2021
SBICard Aurum Credit Card
SBICard Aurum

I recently got the SBICard Aurum – the super premium credit card by SBICard and here’s my detailed hands on experience with the card. Note that this is not the review article. If you’re looking for the features and benefits of the card, you should check out the SBICard AURUM Review article.

Application Process

One fine day, one of the reader was asking whether he should take an upgrade from Elite to AURUM as he could see the upgrade option on net-banking. That’s when I came to know that they started taking applications for Aurum. 

I logged-in to the SBICard net-banking to check if I have the upgrade offer and I saw the AURUM in place of Elite which used to show up earlier.

So I went ahead and upgraded in matter of few clicks without thinking much on benefits as all I wanted was to experience a new credit card – a new plastic with a new design to be precise. 😛

Aurum Upgrade Page

Getting the card

I got the Virtual card details within 3 days of requesting for an upgrade. Physical card took a while though.

I had to call Aurum support multiple times and I finally got the card with a delay of about 3 weeks. It’s likely the initial dispatch issue (which is normal with SBICard new launches) but going forward this shouldn’t be the case.

I was initially said by the AURUM support that I’ll be getting the physical card hand delivered by someone from SBICard team but it came via Blue dart. The parcel was marked critical priority/fragile.

SBICard Aurum - Virtual Card
SBICard Aurum – Virtual Card

Note that you may still get the card hand delivered if you’re in select metro cities where SBICard has an AURUM RM to take care of the AURUM cards.

It came in a wooden black box that weighs so much that I couldn’t hold it in one hand. The nice looking AURUM metal card was inside with a lot of booklets that probably added to the box weight.

Unboxing AURUM

Take a quick look at the unboxing pics:

sbicard aurum - package
SBICard Aurum – Package inside the plastic cover
sbicard aurum - box with cover
SBICard Aurum – Box with cover
SBICard Aurum – Box and cover
sbicard aurum - box
SBICard Aurum – Personalized Wooden Box
SBICard Aurum - Opened Box
SBICard Aurum – Opened Box
SBICard Aurum - Credit Card
SBICard Aurum – Credit Card housed in wooden box
SBICard Aurum - Catalog
SBICard Aurum – Catalog

The Card

SBICard Aurum - Credit Card on box - Closer look
SBICard Aurum Credit Card

The card is indeed in metal but can’t actually say what kind of metal. 

  • Weight: It weighs almost same as the Amex Plat metal card but as I don’t have the weighing scale can’t comment much about the difference.
  • Design: They sort of combined both vertical & horizontal card designs. For ex, if you had already noticed, the chip is on the right/bottom, not on the left/top as with most cards.

Overall, the front look is good but at the back, I wish they had put the numbers in single line in those empty space at the center.

Availing Card Benefits

As soon as you login to the SBICard portal, you’ll have a link to the AURUM Dashboard which has all info about the AURUM card along with the benefits and how to avail them.

Apart from that they also send an email (for each membership) with guidelines on how to avail each of the benefit listed.

Good news about these memberships is that your validity is topped up, meaning, if your Zomato Pro expires 2 months later, this will extend the validity further so that your 2 months validity is not wasted. This doesn’t work with Amazon though, but the activation link is valid for couple of months, so should be fine.

The Airport Experience dashboard inside the AURUM dashboard is cleverly integrated with Dreamfolks system and it allows you to do a lot of things. For ex, you can generate QR code for availing complimentary lounge access (international).

You can even use the dashboard to book Airport Meet & greet, Airport transfer, etc. You’ll be asked to make a payment wherever you don’t have complimentary visits left.

It’s all wonderfully done and ready to use. But I’m just waiting to see the day when we have complimentary access to airport meet & greet/transfer services as new normal on super premium cards.

Rewards Portal

Fortunately rewards portal has the vouchers I was hoping to see. Currently Amazon/Flipkart vouchers are available for redemptions and I hope we continue to see them even after more AURUM cards are onboarded.

Overall the redemption portal looks good and the redemption process is smooth enough. Here’s a quick look at one of my recent redemptions:

SBICARD AURUM - Rewards
SBICARD AURUM – Instant Rewards
SBICARD AURUM - Amazon Voucher
SBICARD AURUM – Amazon Voucher
SBICARD AURUM - Reward Redemption
SBICARD AURUM – Reward Redemption

AURUM Support

  • Phone Support: Aurum cards has a dedicated premium support line and they are pretty good, as good as HDFC Infinia support, even better I would say. And the good news is, they can even call you back if they can’t find a solution to your query right away. That’s great!
  • Email Support: They promise a response within 4 hrs either via call or email.

Only downside of AURUM support is that you’ve to call a 1860 premium number which is chargeable at 1Rs/minute. I wish they had 1800 or any other landline/mobile number as that would serve the purpose and also would be easy for international travellers reach the support, as I don’t think 1860 is reachable across the world. 

Concierge Experience

Concierge Services are lot better than I expected. The requests are taken care by a third part company that also handles the AURUM loyalty portal. 

I would say that AURUM concierge services are as good as Amex Plat Concierge services. Well, in-fact AURUM is lot better when it comes to email response speed & follow-up’s.

Most of the responses are coming within few hours, which is great. I maybe enjoying the speedy services temporarily, as hardly very few are onboarded on AURUM so far.

I was also said that the concierge team is the same team that handles SBI Elite cardholders requests, with minor difference. Maybe just like the Amex Plat/centurion services.

But initially I was surprised to know that even Elite had Concierge benefit. That’s a lot of value for Elite, for those who need! 

Bottomline

Overall, AURUM experience is beyond expectations, especially when it comes to small perks, yet it still lacks the wow factor, especially because of the reward rate when compared with other cards in the competition in super premium credit card segment.

What’s your thoughts on SBICard AURUM? Feel free to share your thoughts in the comments below.

Author: Siddharth

Helping Indians to choose right credit cards, pick right offers and enjoy luxury vacations for less. Day & night exploring the spiritual reality of our human existence.

15 thoughts on “Hands-on Experience with SBICard AURUM

  1. Sri

    Siddharth,
    Can you comment on how do you use the concierge. If it’s just flight/hotel booking, then it can be pretty much done ourselves in a few clicks..it might take more time going back and forth with the concierge.

    Reply
    1. Siddharth Post author

      Usually to get things done like calling/following up on some delivery/service and checking availability of sold out items, etc. Detailed article on that is pending. Hope to cover soon.

      Reply
      1. AbhiKohli

        🙂 AmEx Plat concierge is already pending since long… this is 2nd one 😀 😛

        Reply
      2. Aseem Bansal

        I have never used these services so any article which says anything about them is lost on me. Would be great to cover those benefits and what they are. I keep on getting calls for upgrades on my credit cards which I refuse because I have no idea about what these benefits actually do.
        Like what is this “dragon pass”, “concierge” and other things that you keep on talking about

        Reply
      3. Subhash Agarwal

        In the mobile and computer age concierge is of not much use..

        Reply
  2. Shaishav Shah

    Dear Sid,
    You HDFC DC/Infinia, AMEX Platinum, SBI Arum, ICICI emeralad and other cards. Please suggest, how r u managing all cards and how are you availing maximum benefit form all the cards,

    Reply
    1. Siddharth Post author

      I use Infinia & Amex Plat most of the time. All others are for seasonal usage, as and when offer pops up.

      Reply
  3. Manu

    SBI is the Maruti of credit cards. They don’t understand P of premium card. With the kind of reward rates and benefits that they are are offering with this card, it is not even worth it even if it is offered life time free.

    Reply
    1. Siddharth Post author

      Aurum appears to be Nexa of Maruti for that matter. But yes, could have done better on rewards.

      Reply
      1. Ayush Agrawal

        Not Nexa. It’s like a Kizashi. It’s the company’s first “premium” product. As an offering, it’s decent. Die-hard fans will go for it. But too expensive, and definitely not value for money. Will hopefully provide enough learnings to the company to launch a better quality premium offering a couple of years down the line.

        Reply
  4. DIPAK KUMAR

    The no. 1860 is chargeable by airtel , from jio its totally free. Try with jio number.

    Reply
  5. vineel

    but why?
    why doesn’t sbi provide an actually super premium product?
    when it comes to their concierge, ( I am assuming it is the same as elite as the phone number and the website are same). The service is not at as expected, I dont know I used Chase sapphire platinum not even reserve, they way better service than SBI, when elite is second most premium ( I have elite BTW).
    is it their reluctance to not take premium customers seriously?
    At present I have decent income but only 1 year of credit history and I do not have good relationship with any bank obviously.
    what would suggest I do? I have a bare minimum expectation of customer service being responsive or at least listen what I say.
    I am okay to take a credit card and wait for the bank to upgrade to one of the “super premium ones”.
    Except for american express, does any other issuer accept FICA score instead of CIBIL?
    genuinely need your help siddarth, I have seen very good comments in the comment section of other articles kudos to you!!
    if possible could make “Amex Guy” to respond as well :p
    thanks anyways

    Reply
  6. Pulkit

    Please tell me how many supplementary cards are allowed on Aurum and are these chargeable or not

    Reply
  7. Sundar

    I hold an SBI Elite Credit card (Credit Limit of Rs. 4.35 Lakhs) for more than 5 yrs. My average spends using the SBI Elite card is about Rs.3 Lakhs to Rs. 4 Lakhs per year, based on my balanced spending on my other cards (I hold a Citi Premier Miles and Axis Miles & More Credit Cards). I was expecting SBI to provide AURUM invite to me.
    To my irony, I see 2 lower graded credit cards – SBI SimplyCLICK and SBI PRIME offered to me, in my Account page under the “Get new Card” option. Both the cards are complete of no use for me.
    I wonder how SBI sends AURUM invites. I’m Self-Employed with an ITR of about Rs. 40 Lakhs.
    Coming to Citibank Cards, I have Citibank credit card for about 14 yrs continuously, upgraded from Indian Oil card, Rewards card to Premier Miles (now with CL of 8 Lakhs). I was tempted to apply for Prestige. But with recent downgrades and COVID situation, I’m not convinced to spend Rs. 20K annually for Prestige.
    Axis Bank Miles & More credit card (with CL of Rs. 10 L) was amazing to accumulate just miles in Miles & More network. I used to travel Lufthansa (a minimum of 12 Lufthansa International flights before COVID).

    Reply

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