SBICard recently has come up with a new Invite only super premium METAL credit card as predicted for High Net worth individuals and its called AURUM.
This was due for a long time and I used to think how come a credit card company goes for an IPO without even serving an important segment. But that’s all sorted now, and it exceeds the expectation, in a way.
The card goes officially live by today (3rd Feb 2021).
This metal card comes in black colour with Matte finish and a golden touch! SBICard has done a wonderful job in creating stage for their super premium product.
Here’s a quick look at the card benefits,
AURUM – Benefits Overview
- Annual Fee: Rs. 10,000+GST (renewal fee waived on 12L spend)
- Rewards: 1% (regular) upto 4.7% (via milestone benefits, movies, etc)
- Airport Benefits: unlimited (international), 4/qtr (domestic), 1 spa per qtr.
- Memberships: Complimentary Dining & Lifestyle memberships – Zomato Pro, Eazydiner Prime, Amazon Prime, Discovery Plus, Lenskart Gold, BBStar (6 months)
- Movie Benefits worth 1k/month
- Secretarial access & concierge
- Dedicated redemption portal
If you use all the benefits the card offers, you may get maximum of 4.7% reward rate, but that’s with lot of assumptions and there is more to it. Expect a detailed review shortly to decode that math.
How to get it? Its an Invite only card for now and the invites are already sent to few eligible customers by late Jan 2021. Do check your net-banking to see if you’re targeted.
I was eligible for an upgrade from SBI Prime, already upgraded and the card reflects on the portal within a day. I’m waiting for the delivery this week. If eligible for an upgrade, you would see something like this:
That aside, I did a quick call to AURUM support and to my surprise I was greeted with name, and I came to know that the card comes in a wonderful wooden box. It will also have a certificate of purity in the kit for the 22K gold used.
I should say that the executive was quite knowledgable to handle the super premium credit card customers.
I was said that the card is expected to be delivered by someone personally from SBICards team. That sounds amazing for now!
While the rewards are decent, I’m truly surprised to see the level of work they’ve put in to launch the card for the affluent Indians.
Yet, I still feel they could have done bit more when it comes to airport benefits like Airport meet & greet + airport transfers. Maybe its a food for thought for something like AURUM Travel credit card 🙂
While I’m waiting for the card to be delivered, you may expect the detailed review of the benefits and its worthiness within a day.