AU Small Finance Bank Launches Credit Card Services

By | May 21, 2021
AU Small Finance Bank Credit Cards

AU small Finance bank – one of the popular small finance bank in the country has come up with a range of credit card offerings to the public. It’s probably the only small finance bank in the country to provide independent credit card services. Here’s everything you need to know about the recent credit card launch.

The Cards

AU small finance bank has launched 4 different credit card variants to cater various set of customers. Here’s a quick look into those cards with the respective joining fees:

  1. Zenith (Fee: Rs.7,999+GST – waived on 1.25L spend)
  2. Vetta (Fee: Rs.2,999+GST – waived on 40K spend)
  3. Altura+ (Fee: Rs.499+GST- waived on 20K spend)
  4. Altura (Fee: Rs.199+GST- waived on 10K spend)

The good news about AU Small finance bank credit cards is that they do have joining fee waiver on spends within 90 days, along with annual fee waiver based on annual spends, similar to Bank of Baroda credit cards.

So ideally these cards are all free for you, as long as you could meet their respective spend criteria, which is pretty good in my opinion.

Are they good?

  • The card names somehow doesn’t sound like a finance product. It sounds more like the names of household accessories. For ex: Marvella RO, AO Smith, Elgi Ultra, Elgi Ultra Grind+, etc. Do you feel so too?
  • The design is average in my opinion. Their debit card design (AU Royale Debit Card) is far better.
  • The benefits are decent on premium variants but not competitive enough in that price range. The purchase protection benefit on Zenith is a good one.
  • The rewards are good on specific type of spends on premium cards. For ex, Zenith gives 5% back on Dining, 2.5% on grocery. Even Vetta is good with 2.5% back on utility spends. Reward rate on regular spends are poor across all cards, but milestone benefits makes up for it, to an extent.

Overall, the premium variants are pretty good, especially because it comes with fee waiver on spends apart from decent benefits.

The entry-level cards are nowhere closer to the aggressive competition in that space. So its better to skip them for good, even if you’re offered for free. But this might change once their merchant offers goes aggressive, just like BOB cards in recent times.

If you’re looking for options, do check out the best credit cards article for 2021.

We may have a detailed review of above cards later sometime, if required.

How to Apply?

I don’t see any live application process for now, so you may show interest via call/email/website and take it from there.

AU Small Finance Bank Support

I did a quick call to check whether they issue cards across India – YES is what I heard. But the rep. on call put me on a long hold without any reason. Hmm, strange!

I was said that I should get a callback in 24-48 hrs and fortunately the above line connects directly to the human and they’re decent in handling the call.

Bottom line

It’s impressive to see credit card offerings from a small finance bank. Hope their products and services gets better in the coming years.

Speaking of new credit card launches, the country is waiting for DBS & Federal bank credit cards to join the game soon.

What’s your thoughts on the new AU Small Finance Bank credit cards? Feel free to share your thoughts in the comments below.

Author: Siddharth

Helping Indians to choose right credit cards, pick right offers and enjoy luxury vacations for less. Day & night exploring the spiritual reality of our human existence.

70 thoughts on “AU Small Finance Bank Launches Credit Card Services

  1. Sharathkumar Anbu

    Federal bank credit card details are already revealed

    MITC – federalbank.co.in/credit-cards-mitc

    Celsta card – federalbank.co.in/celesta-credit-card
    Imperio card – federalbank.co.in/imperio-credit-card
    Signet card – federalbank.co.in/signet-credit-card

    These cards are not that interesting.

    Reply
  2. Aman

    They should be launching anytime now, their internal employee testing with 15,000 cards is complete and are ready to roll out.

    Federal soft launch was done last month if i am not wrong and should be in the market by June.

    Au bank has been active on giving offers on Amazon and other e commerce websites on their debit cards, hopefully the same continues with the CC segment too.

    Reply
  3. Mugunthan

    Vetta, Altura+, Altura sounds like Car model names.

    Zenith sounds bit different.

    @Siddharth

    Bandhan bank also issuing credit cards. I think through SCB.

    I cannot see any page for it.

    Reply
  4. Pinaki Mishra

    Hi Sid
    Thanks for the review. I agree with your point that design of the cards are not good, especially when their AU Royale Debit Card design looks super premium.

    As regards Federal Bank, They are yet to launch their credit card commercially. However, more than 80% of their staff have been carded with their new credit card.

    Reply
  5. SJoseph

    Need enough marketing skills to cope up with other players. Don’t know about the approval process? Very vague ideas on this bank!

    Reply
  6. Ankur M

    Annual Fee Waiver spends are pretty high compared to the card features.
    Zenith = 5L
    Vetta = 1.5L
    Altura+ = 80k
    Altura = 40k

    Reply
  7. Mohit Jain

    Although this is welcome news that newer and smaller banks are offering Credit Cards now. This would ensure better penetration of financial products overall in the country. However, banks should follow GOI/RBI guidelines and promote India’s own RU Pay credit card system over Visa and Mastercard. The (points/value) benefits are not comparable but from overall financial data security point of view this is invaluable in the long run.

    Reply
    1. abhishek chatterjee

      Private banks like ICICI, Axis bank already announced they are not interested to issue RuPay credit cards because govt levy zero MDR on RuPay debit cards. Now Private banks are in fear what will happen if govt impose zero MDR on RuPay credit cards.

      Next year maybe Reliance, TATA and other companies will get NUE license.
      Reliance already announce to be pitted against Visa, Mastercard. if granted an operating licence, is going to be positioned against global payments giants such as Mastercard and Visa in some markets including India.

      Reply
  8. Mahesh S. Panicker

    Perhaps, a review is in order Sid. Would look for more info on benefits of the different cards, but your word is important…
    I am also looking forward to the Federal Bank Card, have a long-term banking relationship with them…

    Reply
  9. Varun

    Nah, not home appliances. They sound like scooter brands.

    Reply
  10. Reena

    Anyone know about taj epicure membership with zenith on spending 8 lakh. So can you confirm complimentary night in this taj membership. @ sidharth

    Reply
    1. Siddharth Post author

      I’m waiting for an update on the same as well. I’ll update once I get to know.

      Reply
  11. AbhiKohli

    Sid, In a hurry ? Nothing much about the cards ? (Detail reward rates, milestone benefits etc) Just asking, since we usually see that.

    Reply
    1. Siddharth Post author

      Because there is: Nothing much about the cards 🙂

      Anyway if things go well with these cards, detailed review should follow.

      Reply
  12. Akash

    Sid, small finance banks cannot offer credit cards. AU small finance bank is no longer a smallest finance bank just that they have not changed their name for some reason. So you might want to edit the first para.

    Reply
    1. Siddharth Post author

      I see that they are one of the “Scheduled commercial bank” and so they were able to do it. But are you sure they no longer come under “small finance bank”?

      Reply
      1. Ritesh Kumar Soni

        AU small finance bank is small finance bank only as on date. Small finance bank can apply for full fledge commercial bank after 5 and 8 year of starting operation subject to fullfulling fit and proper criteria.

        Reply
  13. Vedhavel

    Hello Sid,
    I contacted AUSFB, the person told me that the CC is being offered only to the Bank customers as on date. Nevertheless, it will be opened to general public quite soon.

    Reply
    1. vivek

      yes due to corona ( lockdown), bank dose’nt open thier policy, mostly bank stop the sale of any credit assets, but very soon, it will be available for you, i also belong from banking, thats by, i am telling you

      Reply
  14. AAJ

    I had dropped an email, got response that they would reach out. Looks like they would prefer account holders for now, just spoke to cc.
    Is it good idea to open account and apply for Zenith, is it worth it?
    You would get 16500 points for spends of 1.25L within 60 days (25k you might do later too) which is roughly 4k.

    Reply
    1. AAJ

      They contacted over call and mentioned they noted request. They didn’t indicate any timeline on processing though!
      Anyone got through?

      Reply
      1. Harsimran Singh

        Got a call from the Bank for the application details maybe they’ll give pre-approved (I think you can’t select the variant) near about June end.

        Reply
  15. Rahul

    Hi,

    Just got a call from my au bank branch at 12 pm. The person came to my place and applied the card from their tab and it showed that I am eligible for a Zenith card. The application took 10 min to complete.

    I activated the virtual card from netbanking and will receive the physical card in few days.

    I asked the person about the criteria for offering cards and they are saying as of now they are only giving cards to au bank customers with pre-approved offers.

    Reply
    1. Siddharth Post author

      All digital only application process? Sounds interesting.

      Reply
    1. AAJ

      You would be in the first list, congratulations. Pls share experience once you receive. 👍

      Reply
  16. Harsimran Singh

    Yes, I got the card Today, totally smooth onboarding process, it was all pre-approved just like IDFC.

    Reply
  17. alok

    on website its written fee waiver on retail spend ? so online/wallet not included i suppose

    Reply
    1. Harsimran Singh

      Not sure but gives rewards points in wallet reloads as well and recently got a 5% upto 500 offer on Non wallet online retail transactions

      Reply
  18. Jitesh

    Au credit card is really good specially vetta and zenith. Smooth onboarding process . The other services like priority pass card is delivered along with the kit not like other bank card where we have to apply for the same . Fairly good .. highly recommended

    Reply
  19. Himanshu

    Can someone please tell me the value of reward points of AU Small Finance credit cards?

    Reply
  20. Gagan

    I got Zenith variant Card yesterday, had applied through their website.

    Applied online Thursday followed by Video KYC the same day, card dispatched on Sat and delivered on Sunday. Overall quite a smooth process.

    Card got delivered in a fancy green box with a faux leather card holder. The box reminded me of Yes First Bank Exclusive packaging.

    Further, there are some complimentary memberships provided like 3 months of Amazon Prime, 1 month of EasyDiner etc

    PS: In Mumbai atleast, AU Bank has started sourcing card through sales team and offering Life Time Free too. Not valid for online card application 🙁

    Reply
    1. neil

      Gagan,

      Do you have a banking relationship with AU. IF yes, do you have to pay fees?

      My dad has Royale banking relationship and he has been offered this card. But no details on whether its LTF/FYF/paid card.

      Reply
  21. Darshdeep Singh Grewal

    My friend got a altura credit card with 70k limit. No income documents. Just VKYC and its done. Done VKYC on Saturday, got approved on Monday. He took it as just a credit line.

    Reply
  22. Rishabh

    Applied for Vetta card 2 days ago on AU Bank website, Video KYC happened on the same day.

    Was offered Zenith, Vetta & Altura+ variants based on Income details provided.

    No documents were required to be uploaded, it fetched all the details via PAN & Aadhar automatically.

    Currently Application under review, waiting for Final decision.

    No existing relationship with AU Bank.

    Due to WFH scenario, applied from hometown which is Tier 3 City but luckily have branch of AU Bank. Lets see if card gets approved or not.

    Reply
      1. Rishabh

        They have rejected my application citing the same stupid reason common across banks “Doesn’t met Internal Policy Parameters”.
        Don’t understand what criteria didn’t met inspite of good CIBIL score.

        Disappointed with such experience and worst part is new lender enquiry added under CIBIL which will hit my score by some points.

        Can only think of one reason for rejection is having no relationship with AU Bank like Saving Account, etc

        Reply
        1. Darshdeep Singh Grewal

          Dear Rishabh
          I and my friends have gone through such instances. My friend got this card approved with any prior relationship with AU Bank. The main reason type of rejection is the address verification guy. The give a unknowingly absurd reports about you and your workplace.
          If with company, your company should be registered or as self employed, be careful to hang a board or go with a profession like Agriculture or housewife where verification of workplace is not applicable.

          Reply
        2. Rishabh

          Applied Vetta card for my Wife, and it got approved next day itself after VKYC. So definitely prior relationship is not required as she don’t hold any saving account with AU.

          So only reason I can think of rejection for my card is my Company is not part of their listed companies to which cards are getting issued without banking relationship.

          Reply
  23. Pramtesh

    Even i recieved call for the card application. But they don’t have Card to Card basis option yet
    They are offering LTF to certain listed companies employees

    Reply
    1. Gagan

      Yes – they offer LTF to selected corporate employees, through online applications only when one asks.

      But I understand for offline applications, via their sales team, they are offering LTF to many people.

      Reply
  24. Varun

    I tried to apply for Zenith credit card from a Tier 2 city but it says the area pin code is not serviceable. Tried near by pin code but same error.
    Although there is branch in my city and when checked I can open my savings account there. Any workaround available to apply and also get it LTF.

    Reply
    1. Satish Kumar Agarwal

      Dear Varun
      Only possible way for you is to open an account and maintain good relationship with the bank.

      Pre-approved credit card offer (likes LTF) might just kick in within 3-6 months.

      Offcourse card variant and limit offered will be basis NRV till card services are not launched officially in your city.

      Reply
  25. Satish Kumar Agarwal

    Hi Everyone

    Just talked to their credit card CS. Other than big companies employees, they are offering cards to any Government employee on LTF basis. If you want their cards, only check if you are in their card service cities.

    Reply
    1. S R

      How to check if they are serviceable or not ? Is there a link you can perhaps provide ? They I am guessing is still NOT serviceable in Kolkata as far as their Credit card offering in concerned !

      Reply
  26. Rishabh

    Got Vetta card Life Time Free based on employer as per confirmed by Bank on email. Applied online and got it approved in 1 day with only VKYC process.
    No documentation.

    Was not aware of this earlier else could have got Zenith as LTF, skipped applying for Zenith at the time of application online due to annual fees displayed.

    Currently no process in place to apply for Upgrade as per update received from Bank guy.
    Still Vetta variant also offers good value on spends so happy to get it as LTF.

    Reply
  27. Ajai Singh

    With the dining benefits on Infinia gone away and HDFC not letting me have DCB for weekend dining benefit I am looking into the Zenith variant due to its 5% dining benefits.

    The card seems to have a FYF possiblity with BBH approval so I have asked the BM to see if he can issue it FYF at least and then we will see from there. While one might think the Zomato RBL white card gives the same 5% dining benefit it does not get issued here and I have not received any invite from Zomato as well.

    Reply
    1. Ajai Singh

      Got Zenith FYF with a 8Lac limit on a 13lac C2C specifically for 5% dining benefit. I had tried to get Zomato Edition Black instead but found out that it only gives 2% CB for food outside of Zomato.

      RBL did followup and offered World Plus SuperCard which has 5% CB for dining and at a lower fee but there is a monthly limit secondly given its not VISA Infinite and as such has no associated benefits.

      Reply
  28. Gagan

    Sharing my experience of using AU Zenith Credit Card for last 6 months

    Got it Life Time Free because of my employer being in their list of approved ones
    Card came in a nice big green color box though with a small card holder 🙂
    Customer Care service team is good, clearly they hire energized folks and train them well
    Rewards / Offers are delivered within the TAT. Didn’t need to follow even once for the offers like Rs 1000 voucher on first physical POS transaction, 10000 bonus on reaching Rs 1 lakh spends etc
    Add-on cards can be issued only to those who has existing relationship with AU Bank
    Dedicated Rewards Portal provide lot of details like point expiry schedule, type of transaction (ECom, POS etc), calls out the applied reward ratio transaction wise etc. For eg. in Feb they had 2X offer for ECom. So above the Feb ECom transactions it shows “10 Reward Points earned per INR 100”

    Other Notes:
    Cred doesn’t read AU Card Statement, though we can may payment
    Mobikwik doesn’t support payment to AU Cards

    Overall, happy to have this card in my wallet.

    Reply
    1. Sid

      How to know if my employer is in their approved list for LTF Zenith? Can you elaborate the process to get one

      Reply
  29. S R

    CAREFUL – The biggest problem with AU at the moment is that they are NOT serviceable pan India, including some of the metro cities.

    However the moment you enter you PAN details it pulls you credit report (TransUnion) & you end up with a hard search even before you realise they are actually NOT issuing card in your city !!

    This is something they need to fix asap ! Only God knows why on why on earth they do a hard pull even when they are not serviceable in a certain location !! –

    No wonder for this kind of practices by banks, NBFC’s & other lenders the bureaus (at least TU) have an algo in place which actually seldom makes your score drop for a hard pull !!

    Reply
    1. Jasond

      Mine experience is different, whereas many of the affluent existing credit card issuing banks(idfc, kotak, indusind,yes) does not issue cards in my area, the largest district in India, AU says all pin codes are servicable throughout the state, and the application process, probably the smoothest in the industry, the person came with the tab, took kyc number(not even xerox), click a photo of mine and the ltf vetta card was approved within five minutes with more than the limit of any of my existing cards, and probably will be delivered within 3-4 days.

      Reply
  30. PRAMTESH

    Recently applied and V-KYC done 2 days ago. How many days it takes for the decision?
    I haven’t received any application reference number and the best part is, I am not able to contact the sales executive.

    Reply
  31. Naga

    Applied for Zenith, vkyc done 2 days ago- have to see if it gets approved.

    Reply
  32. Ankit

    Seems they are not serviceable in Lucknow. My office which is their approved list for LTF card and its address which is in Bangalore is serviceable but currently I am in hometown so how to apply and get it approved.

    Reply
  33. Rupesh Sonkar

    Complimentary priority pass lounge entry on vetta & zenith are withdrawn from 15.05.2022.Any lounge visit on these cards in India & abroad shall be chargeable.Devaluation is on the lines of other banks.

    Reply
    1. Santosh

      Thanks, Rupesh for the update. Was planning to replace my sbi prime card with this but now it doesn’t seem worth it.

      Reply
    2. Rohit Bahl

      Hi Rupesh,
      Where have you read this? I don’t see it mentioned anywhere. For domestic airport lounge access VISA card would suffice and Priority Pass is needed only for Airports outside India / International Airport Lounge.
      If PP is used in any lounge in India, $27 would be charged anyways. Its a common practice with all the PP issuing banks.

      Reply
  34. PRAMTESH

    Card got declined in March.
    But yesterday i received the email.
    Applied again and was approved immediately.
    Received Vetta LTF with decent limit. inspite of company not listed in LTF category
    No relation with Bank

    Reply

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