As a credit card connoisseur i constantly look out for the best credit card commercials, to see how far the card issuers actually understand the needs of the customers and put it in a video. These promos are usually made for premium and super premium credit cards.
So here are some of the best credit card commercials in the country that i personally like, as of 2018. The list is created with best ones on the top.
Best Credit Card Commercials in India (Image Credits: Amex India 2018 Brand Campaign)
1. HDFC Bank Diners Club Commercial
https://www.youtube.com/watch?v=95QiphDdWJ0
2. HDFC Regalia Credit Card Commercial
https://www.youtube.com/watch?v=j7-J2hN3qws
3. American Express Personalised Service (2017 Brand Campaign)
4. HDFC Infinia Credit Card Commercial
https://www.youtube.com/watch?v=ikAWUEcz6QM
5. American Express Membership Rewards (2017 Brand Campaign)
6. HDFC Diners Club Jet Airways Card Commercial
7. HDFC Diners ClubMiles Credit Card Commercial
8. American Express (2018 Brand Campaign)
https://www.youtube.com/watch?v=MrOZui9WYQA
9. American Express Powerful Backing (2018 Brand Campaign)
https://www.youtube.com/watch?v=JrhFwwNdVJs
10. Axis Bank Vistara Credit Cards Commercial
Bottomline
The 1st Ad (Diners Club) is my all time favourite as the voice over is mesmerising, that very well blends with the script & video. 2nd & 3rd are equally good too!
That aside, an interesting thing to note is American express commercials are not much focused on cards but on their service. Looks like they’ve an Apple-like marketing team to run awesome brand campaigns every year. Apparently both (Apple & Amex) comes at a premium!
If you pay attention, most of the nice commercials are from HDFC Bank & American Express. Its no wonder why they rule the industry – they not only knew how to design best cards, but also best commercials for those cards. đ
Well, these are the commercials i love watching. Which one is your favourite? Feel free to share your thoughts in comments below
Yes, hearing 1st video. the guy has deep warmth in his voice.
This is the best of all videos ads i’ve watched.
Cardexpert is excellent site in terms of blogs and all readers i find they are ready to help with comments/replies.
Now my only dream is to meet Siddhart sir.
yes Siddharth we can have a meet in some cities when ever u are there.
Certainly. Will do a poll shortly to see how many are interested in it & take it from there.
DCB is good. Didn’t know cards have such nice commercials, somehow never seen on TV
I’ve never seen on TV either, but some banks do promote on Youtube. Funny thing is when Axis promote their Edge rewards đ
You have to update video #9 with this – https://www.youtube.com/watch?v=VCV2PTUOVNM
This is an extended version and is more meaningful IMO.
I agree with your analogy that AMEX ads are more like Apple ads. I also personally like this variant of AMEX ad – https://www.youtube.com/watch?v=K8HmUC0RujA
I personally don’t like the extended one as it feels kind of dragging, i rather like the one made for US which you quoted.
I like most Amex videos made for the west. This year somehow the agency that made the Indian version didn’t do well as before, even the #9th one is just Okaish!