Accor has announced a new multi-market loyalty partnership with Uber that links the two companies’ accounts and lets ALL Accor members earn hotel points on Uber rides and Uber Eats orders.
The deal is positioned as a strategic step to extend Accor’s loyalty program beyond the hotel stay and into everyday mobility and food delivery.
What’s Actually Launching
The headline is account linking: connect your ALL Accor and Uber profiles, and your Uber and Uber Eats spending starts generating ALL Accor points.
The rollout begins in the second half of the year and initially covers Uber and Uber Eats in France, Germany, and Poland, with Uber mobility-only benefits extending to the United Arab Emirates, Saudi Arabia, Qatar, and Morocco.
There’s also a status angle. Annual Uber One members will get an ALL Accor status upgrade, and eligible ALL Accor members get an extended free trial of Uber One.
Beyond that, Uber’s services are being woven into the ALL Accor digital ecosystem so members can book them without leaving the hotel app or website.
The Bigger Picture
This isn’t Accor and Uber’s first partnership.
In February 2025, ALL plugged Uber Reserve directly into the ALL.com site and the ALL mobile app for guests in Australia and New Zealand, letting travelers pre-book rides up to 90 days in advance, handy for airport runs and big events at venues like Accor Stadium in Sydney.
That earlier partnership was about booking convenience. The new multi-market deal is the loyalty layer on top.
The Catch: No Redemptions Allowed
Here’s where the announcement gets a little thin.
Everything in the press release is about earning ALL Accor points on Uber and unlocking status perks. There’s no mention of redeeming ALL Accor points to pay for an Uber ride.
That’s a BIG gap, because using points to cover a ride in a foreign city, where airport transfers and short hops can quietly cost more than a meal, is exactly the kind of redemption travellers actually want.
It’s also a step backward in one specific sense.
Accor previously ran an “ALL Mobility” booking flow for taxis and chauffeur-driven cars where members could earn 1 point per €1 spent, and, importantly, redeem points toward those rides. It was a golden era!
The Uber tie-up is bigger, slicker, and more global, but it appears to be earn-only.
My Personal Experience
I used Accor’s ALL Mobility (powered by Bolt and others) for a few UK rides in 2023. The best part was paying with points. though at about half the value you’d get redeeming on a hotel stay.
With the new Uber partnership it looks like only earning is on the table, not redemption. That’s the missing piece.
Earning a few points on a ride is nice. Being able to spend them is the feature that would actually move the needle.
The worry, of course, is that opening up redemption would trigger a huge points burn, but that’s something Accor could manage with sensible caps.
For now, though, it’s earn-only, with reciprocal status thrown in.
Hi Sid,
Nice read.
Accor is becoming less accessible after Axis removed it as a partner.
Let’s see what’s in store.